Understanding your target audience is vital to any advertising program and its success!

Viamedia understands this and provides our advertisers - large and small - with some of the most advanced research tools in the industry absolutely free. This includes research tools and market intelligence that our competitors only make available to their largest advertisers.

As an advertiser, before you can properly sell to your customers, you need to know what influences their buying decisions. Personal needs, viewing habits, purchase behaviors and lifestyle, among other factors, play a role. Viamedia, as the cable industry's leading independent cable advertising firm, can help you better understand what makes your customers tick, driving success in your advertising program.

Here's a small sampling of the kinds of market research and intelligence we can deliver.

1. Target audience identification/confirmation
2. Purchase behaviors of your target audience
3. Lifestyle Activities of your target audience
4. Viewing habits of your target audience by geography and region
5. Advertising activity of your competitors

Viamedia's market-leading research tools include:

1. Nielsen Media Research, a leading television ratings company that provides television information services in the United States.
2. Strata, a PC-based research/sales software application, that includes its scheduling application, VIEW. Used to prepare schedules and send electronic orders to advertising agencies to integrate cable buying at the agency level, VIEW is considered the standard for cable ad sales teams coast-to-coast. Strata's suite of cable products delivers unparalleled power and functionality at the "point of sale" to advertising account teams.
3. Scarborough Data, which delivers a wealth of information for profiling consumers according to the products they buy, the stores they shop, and the ad-supported media they use. The information provided by Scarborough compares differences in consumers who subscribe to and watch various cable television networks versus those consumers that do not have this luxury, delivering unparalleled insights into the key influencers of their purchasing decisions. Scarborough is the most comprehensive, local market, syndicated survey available for major markets packing more than 1,200 products, services and retail shopping categories into each local database, and making every item measured a possible business opportunity. Consumer retail shopping behavior, product consumption, media usage, lifestyle and demographic characteristics are all included in Scarborough Data market intelligence and reports.
4. R.L. Polk is an automotive database that provides insight into new car sales by dealership and segmented by zip code. Using the zip code, Viamedia can also provide information about sales of vehicles with our national footprint. Polk Data, pulled from Department of Motor Vehicle (DMV) records does not include fleet sales or sales outside our selling area, and may not match your dealer sales exactly. Polk, considered the premier provider of automotive information and marketing solutions, provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk delivers annual statistics on nearly 200 million cars and trucks in operation in the U.S. and Canada.
5. AdMall is a shopping mall-like website that enables advertisers to prospect for new business, generate non-traditional revenue and gain more from the sales they have already made. Viamedia's sales force uses the instant intelligence provided by AdMall to help our customers develop sales leads and programs and gain a truly "competitive edge" to win in today's business world. AdMall has generated millions in new revenue for local-direct retail accounts, mass retail chains, auto dealerships, supermarkets, restaurants, agency accounts, co-op/dealer group accounts and more!
6. Showseeker is research tool that delivers "hot" programming directly to our advertisers. Whether advertisers want premieres, finales, genres, or certain shows and actors, Showseeker gives you the power to download programming and export this market intelligence into an easy to read Excel spreadsheet that is ready for viewing.
7. Claritas is a powerful marketing analysis tool that combines demographic profiling and lifestyle targeting into a single package, allowing advertisers to quickly and easily analyze their target audiences. Through detailed reports, highly visual graphics, and extended mapping capabilities, advertisers can target specific customers to the zip code level. With Claritas, Viamedia can help our advertisers profile the lifestyle of individuals in any area, define geographical population characteristics, learn how targeted populations respond to the census, and define a population segment and search for geographic areas whose population matches up to the intended definitions.