Viamedia: VP Marketing & Research

Becky Jones

Vice President Marketing & Research

Becky Jones is an eleven year cable television advertising veteran. She began her career in sales support and research at TCI and continued in that capacity for AT&T Media Services upon their acquisition of TCI. Ms. Jones is one of Viamedia’s original corporate employees where she was recruited to assist in the design of the company’s initial strategy for corporate marketing, research tools and field applications.

In her role at Viamedia, Becky’s primary oversight is corporate marketing & research. She leads a marketing team that assists the sales efforts across the company. Her team’s primary research responsibilities include market analysis, geographic targeting, demographic profiling, behavioral purchasing patterns and training sales teams to assist advertising clients with their response rates by utilizing Viamedia’s extensive research catalog. Ms. Jones also oversees marketing and public relations efforts for the company.

Becky Jones can be reached via email at bjones@viamediatv.com

Management Profiles

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